On August 24th, 2011, Timothy Donald cook became the CEO of the world’s largest technology company (Apple). He is the highest-paid CEO in the world, receiving a compensation package of $378 million. Tim has made wise and sound decisions to take Apple forward and maintain the brand value. He has seen Apple through their ups and downs, making him the greatest Apple CEO ever.
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On November 1st, 1960, Timothy Donald Cook was born in Alabama, United States. In 1982, he graduated with a bachelor’s degree in industrial engineering from Auburn University and got his M.B.A from Duke University in the 80s. Later, Tim joined IBM and worked up to be the director of a computer corporation in North America. He was a Chief Operating Officer (COO) at Intelligent Electronics in the Reseller Division.
Tim cook went on to join Compaq as their Vice President of corporate materials, procuring, and managing product inventory. He worked at Compaq before Apples; Steve Jobs requested him to join his company. At that time, a couple of investors and entrepreneurs, including Dell’s CEO (Micheal Dell), said that Apple’s future was shaky. Many people advised Tim to stay at Compaq, which was doing well at that time, but he had other plans.
Tim Cook joined Apple in March 1998 and made a quote, “My most significant discovery in life was my one single decision to join Apple.” He was very happy to be part of reviving Apple and taking it to the next level and working in the presence of iconic Steve Jobs. His role was to be responsible for supply chain management, including customer service, sales, and support. He proposed to reduce the number of products, distributors, and resellers, which helped the company.
In 2000, Tim was made Director of International sales, and later in 2004, he became head of Macintosh, which was responsible for iMac and MacBook. He became the Chief Operating Officer in 2007 and an Interim CEO when Steve Jobs was recuperating after pancreatic cancer surgery and a liver transplant in 2009.
Tim Cook went on to be the CEO of Apple, taking over from Apple’s co-founder Steve Jobs permanently, who later died of relapse of pancreatic cancer on October 5th, 2011. In 2012, Cook appeared amongst the top 100 most influential people in the world. He also managed to deal well with criticism for the ignominious failure of Apple Maps by offering an apology and promising to improve the application.